II OPPOSITE WORLDS by JNORIG SS18 Campaign
II OPPOSITE WORLDS SS18 If architecture, geometry and eclecticism are the pillars of the brand, the unifying factor of Javier’s creations, and what inspires the collection presented at 080 Barcelona, is a common element of culture shock. It can also be understood as the coexistence of two cultures, without one knowing the other, sharing ornamental elements and dress. This collection mixes two cultures to create a new, third culture. Both Asian and North American culture from 600-1000 A.D. are fused in this SS18 collection. The result is a modern, innovative man that wants to break with tradition. It is the aesthetic of the samurais, ninjas and indigenous warriors. The belief of a superior force, their spiritual rituals and occultism are similar among both cultures and the starting point for this collection. Each garment has its own story and message within the collection; it is transmitted through the fabric combination, cut, or graphic symbols made through fabric manipulation and other techniques. Such as the harnesses that appear in the collection are an interpretation of dreamcatchers used by the Native Americans or the ribbing on a leather jacket referring to a 12th century Heian armour. The single color in the collection, a petrol green, came forth from the strong connection both cultures had their natural surroundings. Javier imagined these warriors living by the forests and the rituals they would perform come nightfall. JNORIG’s collection includes bags designed in collaboration with Ingrid Pou and footwear by Reebok. II OPPOSITE WORLDS by JNORIG was first shown at 080 Barcelona on 27th of June 2017, at Recinto Modernista de Sant Pau.