NEPERFEKTA by IMPERFECTION - CAMPAIGN
NEPERFEKTA is an experiment by the team behind the label IMPERFECTION. In contrast to a heavily charged brand narrative, NEPERFEKTA aims to provide a space for the team to express their full creative freedom, with no hidden message and no agenda. Esperanto, an experimental language, was created to unite, foster peace and international understanding; to facilitate communication among people of different languages, countries and cultures. The creative essence of the small capsule is reflexive; inspired by anything and everything experienced in the moment. Congruent to Esperanto, NEPERFEKTA also aims to mimic its three goals of ease of use, promote empathy and unity.