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  • Alexis Negrín

ERDEM x H&M – “The Secret Life of Flowers” campaign film

The visionary film maker Baz Luhrmann has created a unique and spectacular cinematic short film exclusively for ERDEM x H&M. “The Secret Life of Flowers” is set in a grand country mansion with a full cast of actors and models. The film will also debut an exclusive new track by Years & Years, “Hypnotised”. Treating the short film like a full movie in itself, it has all of the passion, drama and vivacity that has made Baz one of the world’s greatest living film makers.

“I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times - it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring,” says Baz Luhrmann.

Baz Luhrmann’s film for ERDEM x H&M is set in a mysterious country mansion where it is “always spring”. The house is like its own private world that is always filled with flowers, influenced by ERDEM’s celebrated floral prints. When young friends come to stay, a magnetic love triangle begins, in the film starring upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall.

They are joined by acclaimed actress Harriet Walter, as well as supermodels Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward. Throughout, Baz used pieces from the ERDEM x H&M collection to define the characters and propel the narrative, while the new track by Years & Years captures the mood of positivity, friendship and love.

Baz Luhrmann has created some of the best-loved films of our times. He has directed Moulin Rouge!, William Shakespeare’s Romeo + Juliet, The Great Gatsby and Strictly Ballroom, and most recently created the TV show The Get Down.

The ERDEM x H&M collection will be available in selected H&M stores, as well as on, from today, November 2.

Creative Agency/Production Company: Bazmark Inq LLC

Director/Key Creative: Baz Luhrmann

Producers: Baz Luhrmann, Catherine Martin, Catherine Knapman

Designer: Catherine Martin

Editor: Jonathan Redmond

VFX Art Director: Chris Tangney

Director of Photography: Peter Suschitzky

UK Co-production Company: Biscuit Filmworks UK Limited

Post Production & VFX: Absolute Post

Sound Editing & Mix: Postworks New York


Music Arrangement: Turning Studios

Music Supervision: Earworm Music

Music Soundtrack: YEARS & YEARS

Composers: Michael Thomas Goldsworthy, Oliver Alexander Thornton, Resul Emre Turkmen, Mark Stuart Ralph

Title of music: HYPNOTISED

Music Published by: Universal Music Publishing AB, Sony/ATV Music Publishing Scandinavia KB

Music Master recording: Universal Music Operations Limited

Actors: Gabriel and Ryan Zayeri, Ruby Dagnall, Dame Harriet Walter, Hero Fiennes Tiffin, Tom Rhys Harris, Peter Burrows

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