![](https://static.wixstatic.com/media/9315f0_f54e0ac3d98f4d0aad30b5c37c8b565d~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_f54e0ac3d98f4d0aad30b5c37c8b565d~mv2_d_3744_5616_s_4_2.jpg)
In their second season with GQ China, Pronounce has again managed a beautiful collection. As a newbie to the brand I was pleasantly surprised at the quality of the pieces - a plethora of textures including wools, leather, quilting and foils, played down the runway amidst a refreshing colour palette. The standouts were the pinks and greens - a much loved combo for me and this is where I have to congratulate the stylist, Gareth Spencer, on his clever storytelling throughout the show. A wearable collection was carefully constructed with traditional eastern tailoring techniques alongside western inspired design. Although this is not necessarily a fault of the team, the hair and make up was now (on the final day of LFWM's) an all too familiar scene of neutral faces alongside sleek hair. A gorgeous choice to compliment the collection but a little too samey for me. That being said it was overall an interesting show, with a thumping atmosphere and a collection that has definitely inspired me for new projects this year. A big congratulations to a new, fresh brand, I am excited to see what the rest of 2018 holds for them!
Pronounce by GQ China unveils its collection for the Fall/Winter 2018 during London Fashion Week Men's.
Photographer Edward Rivera
![](https://static.wixstatic.com/media/9315f0_a8d7e7708eae4d33a439cb92c8b1d74f~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_a8d7e7708eae4d33a439cb92c8b1d74f~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_fa6fa795b67a4b42af70ed5bee8378af~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_fa6fa795b67a4b42af70ed5bee8378af~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_b666ce882f3e46d3ba063c70ed386908~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_b666ce882f3e46d3ba063c70ed386908~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_a74ee6caa2bb48f0a6b6df0fc5de435f~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_a74ee6caa2bb48f0a6b6df0fc5de435f~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_ae2a15cade3c4c32a877597df68f60e6~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_ae2a15cade3c4c32a877597df68f60e6~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_38d835d6d7f6414db3e2b5bafd13ddfd~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_38d835d6d7f6414db3e2b5bafd13ddfd~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_3a2264be304c4379960bf867d2b3619f~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_3a2264be304c4379960bf867d2b3619f~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_44f0a7d506294693bb31ae4515415b04~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_44f0a7d506294693bb31ae4515415b04~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_4c560a959a8c4b3aa989bfcde544cfde~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_4c560a959a8c4b3aa989bfcde544cfde~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_ba3f3df65ec64cd9986d582aa2ee8264~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_ba3f3df65ec64cd9986d582aa2ee8264~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_775429612c924d4bbb241fbcf68b9735~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_775429612c924d4bbb241fbcf68b9735~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_ed09d2d956804d21a6efeb1c901ae2a5~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_ed09d2d956804d21a6efeb1c901ae2a5~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_f883004cc9774a54bc4ae8fcff7accce~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_f883004cc9774a54bc4ae8fcff7accce~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_3ffd05293f1b44b29948f4bd4932f2de~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_3ffd05293f1b44b29948f4bd4932f2de~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_c422db3da680428280d97c761fbd6f49~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_c422db3da680428280d97c761fbd6f49~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_4edf484de45e419f82f032543a4d374e~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_4edf484de45e419f82f032543a4d374e~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_e0134fa69fc44858b3e80e4f8a435e22~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_e0134fa69fc44858b3e80e4f8a435e22~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_00dee8fa8ffd4cf28f0536d8fb1599c5~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_00dee8fa8ffd4cf28f0536d8fb1599c5~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_f514dd0a7ed84a4599f1a9bbda668b15~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_f514dd0a7ed84a4599f1a9bbda668b15~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_0c29aa78d6a24fb68a2895de1653d450~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_0c29aa78d6a24fb68a2895de1653d450~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_3e97335f39e54e52a1b87446804eed60~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_3e97335f39e54e52a1b87446804eed60~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_e30f0feb3fdf4e9494053ff360ac2a98~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_e30f0feb3fdf4e9494053ff360ac2a98~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_589ec0faaf9e42c1a3e699b85e709324~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_589ec0faaf9e42c1a3e699b85e709324~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_f81c5a2711a1491693bcded31155c65c~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_f81c5a2711a1491693bcded31155c65c~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_9000529739894ec784997e045c9cc87a~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_9000529739894ec784997e045c9cc87a~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_d233c43ece84434c99673ce0a4d8f038~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_d233c43ece84434c99673ce0a4d8f038~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_96235e80fd8c4691908cc56cdf83a0a0~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_96235e80fd8c4691908cc56cdf83a0a0~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_3839c68af92c4a35811f13c883eb1022~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_3839c68af92c4a35811f13c883eb1022~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_8241d3e7617f4e1eb7cbb624cc2aeb6f~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_8241d3e7617f4e1eb7cbb624cc2aeb6f~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_34ec14bcbe5a4d04a9f846765b63c18f~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_34ec14bcbe5a4d04a9f846765b63c18f~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_23cb5cfa59874df8807fd4f39db39262~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_23cb5cfa59874df8807fd4f39db39262~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_e7dd5b3ac63f41409f312e431fdf1552~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_e7dd5b3ac63f41409f312e431fdf1552~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_b98b6f02b97b493bb2fa39199a7a55bf~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_b98b6f02b97b493bb2fa39199a7a55bf~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_835c38ebaac24740b0bb8047e798eaf7~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_835c38ebaac24740b0bb8047e798eaf7~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_ab76a3e3f24e4669b06baf312c3dc085~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_ab76a3e3f24e4669b06baf312c3dc085~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_11abd03bd655464ab35d0b03dc7920d2~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_11abd03bd655464ab35d0b03dc7920d2~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_1b43bbeb225542988bf92d907680f879~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_1b43bbeb225542988bf92d907680f879~mv2_d_3744_5616_s_4_2.jpg)
![](https://static.wixstatic.com/media/9315f0_74b4d436adde4632bcf63ab27fc5df95~mv2_d_3744_5616_s_4_2.jpg/v1/fill/w_147,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9315f0_74b4d436adde4632bcf63ab27fc5df95~mv2_d_3744_5616_s_4_2.jpg)