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  • Alexis Negrín

Gucci came to Soho, NYC

Exploring the Gucci Wooster space, located on 63 Wooster Street, Soho, New York. This hub for creativity and innovation will be the first to feature a preview of the Gucci Dapper Dan collection two months prior to the worldwide launch. Gucci Wooster also will debut a 3D video display within an intimate screening room complemented by custom headphones and armchairs in turmeric velvet. From May 6-10, the screening room will feature ‘Into a Space of Love’ a documentary exploring the rise of house music in New York, produced in collaboration with @friezeartfair and directed by @wu_tsang, together with a short prelude directed by @adam.csoka.keller. The film is part of a series celebrating the 30th anniversary of the ‘Second Summer of Love’—the explosion of electronic music and rave culture around the world in 1988-1989. Heard inside the space are tracks selected by Gucci Wooster’s music resident @djjellybeanbenitez.

Housing women’s and men’s ready-to-wear, jewelry, accessories, and décor, the Gucci Wooster space will also be the first place in the world to feature the new Gucci DIY collection. This service includes lettering in a variety of leather, fabric and color combinations on unisex Gucci Ophidia bags and the Gucci Ace sneaker. A digital interactive tool will be unveiled in the space allowing clients to view their customized product in real time through AR technology.


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