Gucci came to Soho, NYC
Exploring the Gucci Wooster space, located on 63 Wooster Street, Soho, New York. This hub for creativity and innovation will be the first to feature a preview of the Gucci Dapper Dan collection two months prior to the worldwide launch. Gucci Wooster also will debut a 3D video display within an intimate screening room complemented by custom headphones and armchairs in turmeric velvet. From May 6-10, the screening room will feature ‘Into a Space of Love’ a documentary exploring the rise of house music in New York, produced in collaboration with @friezeartfair and directed by @wu_tsang, together with a short prelude directed by @adam.csoka.keller. The film is part of a series celebrating the 30th anniversary of the ‘Second Summer of Love’—the explosion of electronic music and rave culture around the world in 1988-1989. Heard inside the space are tracks selected by Gucci Wooster’s music resident @djjellybeanbenitez.
Housing women’s and men’s ready-to-wear, jewelry, accessories, and décor, the Gucci Wooster space will also be the first place in the world to feature the new Gucci DIY collection. This service includes lettering in a variety of leather, fabric and color combinations on unisex Gucci Ophidia bags and the Gucci Ace sneaker. A digital interactive tool will be unveiled in the space allowing clients to view their customized product in real time through AR technology.