LET’S GET REAL
Versus rides through Los Angeles with a street cast of local Californians for the Spring Summer 2018 advertising campaign.
Called “Sub Versus 2”, this is follow-on from the “Sub Versus” campaign of FW17, and is a quest to show the authenticity of a new generation of youth. A generation of cultural innovators who thrive on diversity through their music, their art, their local community, who are found claiming it at the skate park, the beach or the boardwalk.
This is a cast that reaffirms the rise of personality and anti-conformity through a road trip – where individuality is beautiful, and inclusivity is everything. Never doubting their style, the cast posts up at the spots in LA where there’s no such thing as judgement, and there is no norm. Just fun vibes and the freedom to be part of the chaos.
Photographer: Ben Toms
Art Director: Jamie Andrew Reid
Stylist: Robbie Spencer
Makeup: Benjamin Puckey
Hair: Tina Outen
Ama Elsesser Fig Abner Hayley Ashton Lilliya Reid
Olan Prenatt Lindsey Shrederley Marley Camacho Dagsen Love