managed to captivate us with this glorious and unexpected launch.
The collection designed by Virgil Abloh, aims to merge luxury with sport, in a fresh but
traditional way. Without a doubt the sporty style of the 1990s was on Abloh's mind
during the creation of this new project. The main reference in his designs are the
streets of Chicago, the sports designer Don C has collaborated in the creative process
of the collection.
“Don C in my canon is the modern godfather of luxury of a new type, the fusion with
the lineage of sport.
This collection we designed for Louis Vuitton and NBA breathes different air that only
his influence of him radiating from the Windy City extend to global proportions, very
much “Hoop Dreams” od a different type.”, Said Virgil Abloh in Instagram.
In the new commercial editorial shown on social media, Abloh's philosophy,
multiculturalism and unity are highlighted as essential main values in basketball. Urban
style as a central title with models that celebrate the reference, highlighting the
bomber style jackets, basketball pants and basket nets, all with the brand's logo.
It is official, the 1990s basketball mania is back, and it will be available from Friday May
28th at Louis Vuitton boutiques, do not miss your opportunity!