• Alexis Negrín

NON 'ECO ACID' WASH LAUNCH




Minimalist conscious denim label non drops an organic ‘eco acid’ for high summer.non’s new wash is completely organic, biodegradable and free from harmful chemicals — significantly better for both for the environment and their workers than a typical “bleach” treatment which uses hazardous chemicals. non individually dip dyes each piece in a cold water based enzyme treatment that is reused for multiple styles — minimising energy consumption and wastewater.The new environmentally friendly wash is initially available in non’s signature Relaxed Jean, PocketJacket and Tote Bag on https://non.eco and exclusively on SSENSE in theirWide Jean (link) — all made from organic & recycled materials with environmentally conscious production.


non.eco