Minimalist conscious denim label non drops an organic ‘eco acid’ for high summer.non’s new wash is completely organic, biodegradable and free from harmful chemicals — significantly better for both for the environment and their workers than a typical “bleach” treatment which uses hazardous chemicals. non individually dip dyes each piece in a cold water based enzyme treatment that is reused for multiple styles — minimising energy consumption and wastewater.The new environmentally friendly wash is initially available in non’s signature Relaxed Jean, PocketJacket and Tote Bag on https://non.eco and exclusively on SSENSE in theirWide Jean (link) — all made from organic & recycled materials with environmentally conscious production.
