LACOSTE ANNOUNCES COLLABORATION WITH NATIONAL GEOGRAPHIC
Lacoste and National Geographic unite for a collaboration that celebrates the beauty of the natural world.
Lacoste is proud to work with National Geographic on a capsule collection that combines Lacoste’s timeless silhouettes and celebrated fits with the rich, majestic prints and forms of the animal kingdom. It is a celebration of this Earth and all its wonder; and a call to action to remind the world of the importance of conservation. The central inspiration for this exclusive range of menswear, womenswear and childrenswear comes from the ambitious National Geographic Photo Ark project. Led by award-winning photographer and National Geographic Fellow Joel Sartore, the Photo Ark is a long-term effort to document every species living in the world’s zoos, aquariums, and wildlife sanctuaries. The project, and in turn this new collaboration, aims to celebrate the diversity and splendour of the animal kingdom. To craft this collection, Lacoste meticulously combed Sartore’s existing archive of over 10,500 species, finally deciding to spotlight four key animals, chosen for their vibrant stories and exceptional beauty; the Grévy’s Zebra (Equus grevyi), the Green and Black Poison Dart Frog (Dendrobates auratus), the Halloween Pennant Dragonfly (Celithemis eponina) and the Jaguar (Panthera onca). Watch as the croc goes stripey like the zebra, or speckled like the dart frog. Naturally, all the materials within this collection, from the recycled polyester of the bags to the organic cotton of the polos and the natural rubber outsoles on footwear, are eco-responsible: all have been certified sustainable and recycled.
The collection includes: padded jackets, tops, t-shirts, sweaters, sunglasses, trainers, bags and underwear. For children, society’s instinctive animal lovers, there is a special sweatshirt with a customised giant crocodile in Zebra stripes or Jaguar spots. The Lacoste x National Geographic collection will be available from November 11th 2020 in Lacoste’s e-shop and in physical stores and wholesalers.